Traffic congestion takes a heavy toll on residents, our economy and the environment. Oregon’s population is projected to grow exponentially, and traffic will only get worse unless action is taken.
Compounding the problem is the fact that there are insufficient funds to build new roads on a sizable scale. Part of the solution is to better manage the demand put on our transportation system and maximize its capacity. That’s the primary aim of Drive Less Save More.
Launched in 2006 by the Oregon Department of Transportation, Metro and its public and private partners, Drive Less Save More seeks to reduce individual car trips as an integral part of a larger solution to addressing traffic congestion. The goal is to raise public awareness about the benefits of driving less through trip chaining and other smart driving strategies, such as riding transit, carpooling, vanpooling, ridesharing, telecommuting, biking and/or walking. Today, Drive Less Save More has expanded beyond the Portland metro area into Salem, Eugene/Springfield, Medford and Bend.
Now in its fifth year, Drive Less Save More is achieving measurable results. Post-campaign research conducted in 2009 revealed: